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How a Starbucks Founder Takes His Coffee

french-press-150The Atlantic just ran a really nice little piece about making the perfect cup of coffee. The kicker is that it’s written by Jerry Baldwin, one of the cofounders of Starbucks (and current director of excellent California chain Peet’s).

In it, Baldwin discusses the joys of a correctly brewed cup of French press (or press pot) coffee. If you enjoy coffee but have never used a French press, I envy you. You are about to make a wonderful discovery. I remember the first time I ever had French-pressed coffee; my coffee-appreciating life is essentially divided into B.F.P. and A.F.P. eras.

Bottom line: For fans of coffee, this is an indispensable bit of simple technology.

[Read] (And if the story appeals to you, here’s a link to a staggering collection of French presses at Amazon.)

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